Things get unpredictable and potentially dangerous when you need to tell a client they might want to ditch their much-loved brand after 14 years of effort and investment.

How well considered design and a staunch and unwavering commitment to the original vision keeps a seemingly simple product deeply desirable, twenty years on.

When you put your heart and soul into something and together with your cohort of creatives you make something inspirational but the client doesn’t utilise all the goodness, it can really rip your tights.